Gloo Financial

An informative lead-generation website for Gloo, a mortgage broker


Custom Wordpress theme


Web design


The brief

Gloo Financial is an online mortgage advisor and protection policy broker. I worked with Gloo from their very beginning, creating the branding going onto the website.

I worked with the client to create an intuitive site structure that allowed the user to browse content and delve deeper to find out more if they wanted. I also made sure that calls to action were placed appropriately within journeys to prompt the user to book an appointment.


Technical features

  • WordPress build with bespoke theme
  • Content-manageable
  • Fully responsive (mobile and tablet friendly)
  • Meets web standards
  • Built with SEO in mind
  • Form integration

Knowledgeable, trustworthy and approachable

Gloo wanted their company to appeal to the younger end of the mortgages audience whilst appearing knowledgeable and trustworthy. So I created a vibrant, youthful brand and identity to help appeal to a younger audience and help them stand out against their competitors.

I paired a bright, vibrant colour palette with friendly fonts to help create the look that Gloo wanted. I also created a suite of illustrations to help communicate key messages and added touches of animation throughout the site to bring these to life.

Carefully crafted UX and user journeys

User experience (UX) was very important for this project. The site contains lots of content so we ensured that users could easily find what they are looking for and gave them signposts throughout their browsing experience to encourage them to get in touch.

Nice words

Nina did all our branding and website and did an amazing job. We had a complete name change half way through the process but she was really flexible and made all the changes. We are delighted with the result and plan to keep working with Nina long term.

Peter Stevenson, founder, Gloo Financial

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