My tried and tested website process
My methodology makes sure your website will be a perfect fit for your business and customers, and will help you reach your business goals. Throughout the entire process, you'll stay in the loop, and we'll make sure to meet all deadlines and requirements.
Discovery, planning & user experience
At the beginning of every website project, we embark on an exciting journey of discovery, planning, and user experience. Together, we’ll dive deep into understanding your business, goals, challenges, requirements, and target audience. This collaboration is essential in crafting a user experience strategy that will make your website truly stand out.
With this strategy in place, we’ll outline the necessary sections your website needs, determine what content is needed, and harmoniously bring everything together to create a powerful online presence for your customers and your business. By taking the time to carefully plan and strategise, we can ensure that your website not only meets your needs but also delights your visitors with a seamless and enjoyable experience.
I also include technical scoping in this stage to make sure any features or functionality you want are included in the finished product.
Web design and UI design
After completing the discovery and UX planning stages, we’ll move on to the exciting visual design phase. To ensure we capture your vision, I’ll ask you to share a Pinterest board or links to websites that inspire you. This will help me understand how you imagine your site to look.
When it comes to design, I’m all about the details. To create user friendly, hard-working interface designs, I carefully consider elements like colour, typography, imagery, iconography, and layout. I keep up with the latest trends and make sure to incorporate accessibility techniques into my designs. And of course, I’ll make sure to weave in any existing brand styling and elements.
Throughout the design process, I want you to feel involved and included. We’ll have several review points where you can provide feedback and make sure the final designs reflect your vision. Your input is absolutely crucial in creating designs that are perfect for you!
I usually build websites in WordPress, a powerful content-management-system. This doesn’t mean you are limited to set designs or themes though, all websites I create are made with a completely custom theme and design to ensure your website looks and functions exactly how you want it, with the added bonus of you being able to change content yourself after the site has gone live.
I have experienced a wide range of complex requirements and as I always aim to limit the amount of extensions and plugins I install on websites, I aim to build functionality from scratch using code. This ensures a clean, efficiently built website.
I am highly experienced in integrating tools and services into websites including: Google API integrations such as maps and reviews, Payment gateways including Paypal, Stripe and Worldpay, email marketing tools like Mailchimp, Constant Contact and Send in Blue, Twilio SMS service integration, QR code integration and custom email messaging.
Where appropriate, I include subtle elements of CSS animation and micro-interactions into web builds to elevate the browsing experience and create a high quality finished product.
Getting ready to launch and beyond
After the site is built, we will have a training session where I will show you how to add content. And then together, we’ll add your content to the site, making sure it’s organised and optimised. I’ll also make sure everything is fully tested to ensure it works like a charm.
Once you are fully happy with everything, we will set the site live. I can provide hosting, or you are welcome to arrange your own.
As well as putting the site live, I take care of the ‘housekeeping’, including arranging any 301 redirects from your pre-existing site if you have one, installing Google Analytics, setting up Google Search Console, and submitting the sitemaps to Google for indexing.
After the site has gone live, I will be around to provide any support and address any issues, as well as help with any changes or improvements further down the line.
Nina is amazing. I'm so so so happy with her work. She really brings your vision for your website to life. She answers all my questions, contributes great design ideas and most importantly really takes the time to understand what your website/company is all about.Pam, founder of Me You Meringue
Some of my recent work...
Wall of fame
Take a look at some of my recent projects
Rental system, admin dashboard, SMS integration
The Happy Little Nest
Lead-gen website, booking system, members area, online shop
Women's Tech Hub
Jobs board, candidates board, events, automation, payment
Me You Meringue
E-commerce website with bespoke postcode checker and delivery functionality
From Good To Great
An eye-catching lead-gen website for a B2B masterclass provider
Recruitment website with paid members-only jobs board and candidate board
Leeds Phil & Lit Society
Bespoke Wordpress website, digital transformation, application system, events booking, admin panels
Lead-gen website for a Yorkshire-based Mortgage Broker
Funds for Women Graduates
An informative application site, modernising the Funds for Women Graduates online experience
Do you want to supercharge your website?
Let's chat about how I can help you achieve your dreams