Digital strategy & user experience

The secret ingredient to a website that performs well? Digital strategy and user experience planning. This step is super important for creating a website that truly hits the mark. So whether you’ve got an existing website that needs some TLC or you’re starting from scratch, if you’re building it yourself or getting someone else to do it for you, digital strategy is absolutely crucial to ensure your website serves your business goals in the best possible way.

Unfortunately, digital strategy and user experience planning often gets overlooked, leading to guesswork, design choices that just don’t cut it, and ultimately, a website that falls short of its potential. My expertise lies in helping businesses like yours figure out exactly what they need to communicate and devising strategies to create a positive and effective customer experience.

With over 13 years of experience in digital strategy and user experience projects, I have had the opportunity to work with various prominent brands such as First Direct Bank, GSK, Hammonds Fitted Furniture, Lucozade Ribena Suntory and Jet2, as well as universities, educational institutions, and smaller companies.

My main objective at Dream Machine Digital is to ensure that your website becomes a powerful tool for your business, enabling you to achieve your desired goals. To achieve this, I dive deep into understanding your business, its challenges, your target audience, and your overall business objectives. This allows me to create detailed user personas, map out user journeys, and develop a unique strategy that will guide you towards success.

My services encompass the creation of a comprehensive digital strategy document, which serves as a valuable resource for informing your website activities moving forward. Additionally, I can assist you in the creation of site maps, content planning, website wireframes, and prototypes. I can also provide a full website service, where I design and build your website based on the strategy we develop together.

How I can work with you on your digital strategy & user experience planning

Collaborative digital strategy and user experience workshop

For new or existing websites

My digital strategy and user experience workshop is a collaborative session aimed at defining the overall approach and goals for a digital project or initiative, while also focusing on enhancing the user experience.

You get 3 hours of immersive, dedicated time face-to-face in Leeds city centre, at your office (in Yorkshire) or online where will work together to define your goals and objectives, create customer personas and map out user journeys. We will also look at your existing website if you have one and any user data if you have any, e.g Google Analytics.

Following the workshop, I will put together a comprehensive digital strategy document for you to use to inform any future work you wish to do on a new or existing website.

I can also provide further planning work including sitemaps and wireframes if this is something you are looking for, as well as full service web design and development.

Investment: £500 (includes 3 hour workshop and digital strategy document)

Mini digital strategy workshop

For new websites

A 1 hour discovery workshop held online where will discuss your business goals, objectives, your ideal customer and competitors. Following the call I will put together a digital strategy and user experience document which will guide you as you move forwards with the creation of your new website.

I can also provide further planning work including sitemaps and wireframes if required, as well as full service web design and development.

Investment: £350 (includes 1 hour workshop and digital strategy document)

Website review and digital strategy

For existing websites

A 1 hour discovery workshop held online where will discuss your business goals, objectives, your ideal customer and competitors. Following the call I will carry out a full review of your existing site and compile a digital strategy and user experience recommendations document which will provide guidance for you to enhance and improve your current website.

I can also provide further planning work including sitemaps and wireframes if required, as well as full service web design and development.

Investment: £500 (includes 1 hour workshop, website review and digital strategy document)

Want the secret ingredient for online success?

Book a free discovery call or make an enquiry to find out more